Cost
They are not super expensive but they can be in some cases. They are not as high as Nike but still higher than other brands of shoes. They are on average around 70 dollars.
Links
|
What was their first shoe?
I couldn't find any actual first shoe so I used the first knitted shoe. the Speedform Slingshot
How they started
In 1996 Kevin Plank at the University of Maryland he was tired of having to change shirts after football. Especially when he had multiple games back to back or just two a day. He named it Under Armour because of some research he did on synthetic fabrics. He set up in his grandmothers basement. Twelve months later he had 24 NFL teams using Under Armour and many other Division one teams followed.
|